After being in the rumours for some time now, Twitter has finally rolled out its Analytics product. Twitter has started inviting some of the selected users to test its new Product.
Twitter Analytics will give users the ability to see a plethora of data about their account; for example, information about which tweets have been most successful, which tweets caused people to unfollow them, and who are the most influential users, that reply and retweet their messages.
The below images show some of the data recorded by Twitter Analytics product. A bar graph is produced which shows you mentions, follows and unfollows. It also provides the feature to filter tweets by categories that are categorised as “best,” “good,” and “all.”
The Analytics product from Twitter comes as a serious blow to the third-party vendors who provide similar tools, as what we have come to know till now is that this product will be free and Twitter has no plans to charge for this. What do you think; will this be a threat to the already existing vendors providing this feature?