SEO (search engine optimization) is one of the most effective methods to ensure your website will get indexed and found by your target audience. However, there are lots of misconceptions about what seriously goes at the rear of search engine optimization “curtains.”
We have already shared some search engine tips with you from different categories. You can check them out below.
I’m going to take a little time, so as to de-bunk a few of the typical myths and misconceptions that I’ve come across previously.
1. SEO is a Black Art
Search engine optimization is often considered “black magic” or “complete tosh”. I read an article in a local magazine journal that was alleged by SEO specialist. According to them, there weren’t lots of people in the IT industry who specialized in SEO and because of the nature of their work what they do is shrouded in puzzle.
SEO isn’t a black art and just as alchemists couldn’t make gold from combining other elements, so an SEO expert can’t make a junk website storm into the search engines top ten.
There’s no black art to search engine optimization, just hard work!
2. SEO is a Subset of Social Media
There are many intersections among SEO along with social media, but search engine optimization is no more a subset of social media than it is of advertising, customer support or media relationships.
Working collectively, powerful SEO can increase social network progress and social networking can help link building.
3. SEO Sacrifices Design
A developer I worked with used to joke with me that if you SEOs had your way, the websites that he designed would look something like Jakob Nielsen’s homepage lots of text, headings and links with minimal design.
This is another misconception. “Good design” considers both construction and delivery of data along with the graphic element. Provided the distinction between HTML structural markup and also the CSS markup that handles the feel and look – there’s truly no reason. The only restriction is from a front end developer who isn’t well worth his chops.
As long as the website construction is correct and also the page employs a relevant structure, you will find a variety of ways to include design elements along with features. Simply don’t develop your site in Flash and then expect it to own the search results.
4. Google Analytics is Spying on you
One more common misconception that I’ve encountered is that Google Analytics are spying on you plus your search marketing initiatives. I met a developer who had taken out Google Analytics monitoring on pages with high bounce rates to ensure that Google don’t: “Drop the Internet pages”
Think about why people are bouncing on these pages and improve them, Analytics information that’s filled with holes is no use to any person.
Analytics is an application for focusing on how your website is carrying out, not an application for Google to Spy on your SEO efforts or say goodbye to the pages that don’t cut it.
5. The number of links is all that counts
I believe every company that has a website has received some type of spam e-mail guaranteeing top item listings by submitting it to thousands of web directories.
The number of hyperlinks to your website does indeed make a difference but as search engines like Google have developed and processed their ranking elements, nowadays it’s more about a mix of quality along with quantity of links from a variety of different websites.
Not every hyperlink is equal. A hyperlink from a recognized domain or web page that is similar in subject matter to your website is far more useful than a link from the website listing that has only been known for some months. Don’t depend upon any automatic strategy to build quality links.
Related: 5 Advantages of Guest Blogging
Do you have any favorite SEO misconceptions that you care to talk about with us? Make use of the comments below.
This is a guest post by Mohd Aktar who is a writer and a professional blogger.