50 Quick Social Media Marketing Strategies

When Friendster and MySpace first came out, many entrepreneurs and professionals considered networking a mere fad for teens. But they changed their notion on creating connections online when other sites, such as Facebook and Twitter, emerged and became popular.

Social Media UseNowadays, they see these channels as great means of conversing with a global audience and promoting their businesses.

So, whether you are a retailer or marketer looking for innovative and creative ways of advertising to your customer base and sending out your sales pitch, you can use social media. Have a look at the ones I have personally tried and found effective, so you will an idea on what to do.

Facebook

1. Optimise your Fan page

Facebook

Fill out all the necessary fields with correct and complete details. These usually include your company name, your services or products (brief description), and your trade location. You can even insert localised keywords.

2. Create interesting albums

One way to attract fans is to entice them with entertaining and fascinating photos. Of course, these should stay relevant to your niche. Also Read: Some Interesting Facts about Facebook Photos

3. Advertise subtly

Social networking sites generally start conversations. Therefore, you must not see these as your major marketing mediums. This means that you need to steer clear from giving in-your-face promotions through call to actions on your posts.

4. Use Keywords

Put your targeted terms in strategic places such as the “About” section or business description in your profile. You can also integrate these in your Wall updates, short messages (whenever you embed a video), or image captions.

5. Be consistent

Avoid changing your profile picture and display name constantly; otherwise, your fans will have a hard time recognising your brand.

6. Aim for fans

Invite people to Like your Fan page or become a Fan so you will have an extensive audience for your campaigns.

7. Come up with posts about current events and issues

Tackle the hottest and trendiest topics in your niche. However, avoid those issues that may be damaging to your company or to your competitors. Remember, your main goal in doing this trick is to create a buzz and not controversy.

8. Ask questions

Obtain feedback or comments from your fans using the feature “Ask a Question. This way, you can get useful suggestions regarding the improvement of your products and services.

Twitter

9. Balance your number of tweets

Twitter

Tweeting is not as easy as writing messages every time you feel like telling your followers what you are doing. It actually requires careful planning and strategizing especially if you have a business profile.

With that said, you have to avoid being overly noisy or stagnant. As a rule of thumb, three compelling tweets (excluding replies or retweets) per day will suffice.

10. Follow back

As long as the person is not suspicious, why not add him or her to your network.

11. Post links to your site

Add your tweets with a link that directs your followers to an important webpage or blog article. And since Twitter only allows 140-character messages and some links are lengthy, you can shorten the latter using URL shorteners (e.g. goo.gl tinyurl.com).

12. Upload interesting images

If you want your followers to take a second look at your tweets, include photos that are relevant to your enterprise.

13. Converse with “famous” people in your industry

Follow “reputable” individuals in your particular field and interact with them. By doing so, you can widen your connections and, hopefully, become a credible figure on the Web too.

14. Retweet

If you find some tweets interesting, entertaining, or useful, do not hesitate to Retweet them. It does not cost anything. On the contrary, it helps you gain more followers.

15. Interact

Reply to your followers if they send you messages. You should communicate with your potential customers and be accessible to them at the same time.

Pinterest

16. Post photos from your online pinboard to your blog

Pinterest

This social media platform is mostly about creative images. So if you want to add your website a personal touch, never go without this strategy.

17. Follow notable Pinners in your niche

Much like the other networking sites, take time to interact with reputable members in your field.

18. Pin videos

Other than pictures, you can also post videos on your pinboard.

19. Stir interest via competition

Follow the steps of other marketers by holding a contest for your followers. This is a great way to encourage engagement among your target users as well as promote your brand.

Must Read:

YouTube

20. Optimise your channel

YouTube

Doing this increases the likelihood of ranking in SERPs. Additionally, it makes your page informative for your viewers.

21. Aim for the “Most Viewed” list

You will know that your promotions are successful when your videos go viral. Put your creations on the top using these insights.

22. Subscribe to other channels

Gain subscribers by becoming one. Once you have a wider network, the chances of your videos going viral are high.

23. Embed videos into your website

This strategy helps boost the number of viewers for your video. It also drives quality traffic to your site.

24. Encourage feedback

Invite viewers to post their comments, suggestions, and reactions. Their feedback allows you to enhance your YouTube techniques.

25. Plan your next action through essential statistics

The number of views, likes, dislikes, and remarks measure your videos’ popularity with the users. You can use these aspects to come up with better ideas.

Blogs

26. Stick to one topic

Blogging

Although it is tempting to focus on several themes, what with the plethora of hot topics these days, it is best to specialise on a subject matter related to your business niche.

27. Embed photos and videos from your other accounts

Make your articles visually appearing by getting content from your YouTube channel and Pinterest page. This way, you can drive traffic and generate backlinks.

28. Follow other blogs

Subscribe to the posts of your fellow writers, especially those who tackle similar topics as you, to stay updated on the latest issues or trends in the blogosphere. Doing this also helps you gain insights from them.

29. Interact

Perhaps the best way of doing this, as a blogger, is responding to comments. Even just a simple “thanks for reading my posts” will go a long way towards building your reputation.

30. Prioritise compelling posts

Do not just publish blogs for the sake of having fresh posts. Take time to come up with engaging, insightful, and witty content. Of course, do not forget to keep it relevant to your niche.

31. Include social media wedges in your pages

Never fail to integrate your pages with buttons to make it easier for the readers to share or suggest your entries.

32. Market on various channels

Promote your posts on all your social media accounts to widen your readership.

Google+

33. Expand your circles

Google+

Create a bigger network and then, group them appropriately. Separate your professional connections (e.g. affiliates, marketers, suppliers, etc.) from your clients, and personal contacts. This way, your campaigns or posts reach the people you intended to inform.

34. Insert keywords to your Profile page

Use targeted terms like locations, modifiers, and tags in the bio and description fields.

35. Claim authorship

Take advantage of Google’s position top position on the World Wide Web by linking your content to your Google Plus profile. You can learn further about this technique by going over this page.

36. Join your social page, official website, and blog

Incorporate a Google+ badge or icon on your webpages to boost your ranking in SERPs, manage your online reputation, and help the users share your entries on their accounts.

Also Read: How to Create and Setup a Brand Page in Google+

Social Bookmarking

37. Stay active

Social Bookmarking

Read other people’s posts (especially the content related to your niche), give comments, and rate their work. Doing these things allow you to boost your credibility.

38. Use witty and catchy headlines

Go ahead and capture the interest of your target audience by writing fascinating or captivating titles and descriptions.

39. Create tags

Use your targeted keywords to maintain relevancy.

40. Keep track of your posts

Monitor the content you have uploaded. Moreover, interact with the users who give you comments. This way, you will have an idea on the effectiveness of your articles. You can also come up with ways to improve.

41. Place social bookmarking buttons

Add your blog or website pages with icons or widgets to encourage sharing.

Don’t Miss: Top Ten Social Networking Sites For Writers And Bloggers

For All Social Media

42. Avoid hard selling

Social Media Buzz

Many online consumers hate persuasive adverts. So if you use social media to market your goods or services, engage in conversation rather than direct promotion.

43. Stick to your business niche

Never digress from your main field. If you are going to post updates about your company’s merchandise, avoid talking about other matters.

44. Set a goal

What do you want to achieve? Do you wish to boost your sales, generate more traffic, or get more backlinks? Figure out your objectives and your methods of accomplishing these before executing your plans through social media channels.

45. Do not be annoying

Keep from bombarding your followers or fans with senseless posts, questions, or messages. If you want to update your pages several times in a day, there has to be an interval of at least 2-3 hours.

46. Provide useful information

Always make sure that the insights you share over the Web are relevant, informative, and valuable. On top of all these, do not forget humour to retain the readers’ interest.

47. Use a single voice or perspective

Just like brand consistency, it is important to maintain the same viewpoint throughout your social profiles as well as your website and/or blog. Doing this makes it easier for the users to familiarise with your brand and interact with you on a more personal level.

48. Present a consistent image

Use the same photo, logo, font style, and colour scheme for all your online platforms.

49. Maintain constant communication

Interact with your fans or followers and avoid talking incessantly about yourself (through your posts). Instead, engage them to a conversation through questions or polls. This way, you will find out what makes them tick, what they are interested in, and what issues they want to know more about.

50. Be updated

Log in to all your social media accounts daily or several times in a day (if possible). Check your NewsFeed, look into the other users’ comments, and respond to enquiries or feedback.

Final Words

These are just some of the strategies I have practised, which may be useful to you. Of course, there are more ideas other than these. So if you have your own techniques, feel free to share them with the other readers.

About the Author:

This is a guest post by Emma Tomlinson.

How to Increase the Number of Followers on Pinterest

As an old adage goes, “People of same feather flock together” so is this new place in the virtual world of socialization. Pinterest, which is a big platform for all the people across the world who share common passion or have similar interests, and harbor the same hobbies to interact and share information. The question running in your mind now would be – How?

Check Out: Everything You Wanted to Know About Pinterest

Pinterest - How to increase followers

Pinterest provides you with a virtual soft board on which you can pin documents, images, videos or any other stuff which you want to share with others.

Followers from all over the world can see this stuff of yours. Nobody needs to worry about being drowned amidst a huge number of soft boards because to your convenience, the boards are divided into different categories and subcategories to make it easy for anyone to reach the boards of their areas of interest.

The most different view that this social media site provides you with is an opportunity to follow pictures and images posted by people from different parts of the world no matter if you know the concerned person or not.

You can practically spend hours and hours looking at all the pinned stuff that interests you. You even have an option to pin stuffs on your own Pinterest board, and gain popularity and success.

The  scope and benefits of Pinterest is not restrained to mere funny things, it can also be used to advertise and publicize anything you want to – business, blogs, company products, websites etc.

Well, the odds in favour of this policy is directly proportional to the number of followers that you have on Pinterest.

Tips to Increase Pinterest Followers

I. Regular activity on Pinterest

The more you are active on Pinterest, the greater number of followers you get on Pinterest. The best way to do it is to login daily into Pinterest and comment on your friends’ latest pins.

Friends need not be your only option if you follow the pins from other people as well. In addition to this, you may also put up your own pins on your Pin board and expect to get new followers. If you are regularly active, you account stays prominent and eventually people develop an interest in your account.

II. Following people

Every single view of other person Pinterest is notified to them and this creates a very high opportunity to attract them to follow your account. Once they visit your account, the goodwill forces them to follow your account regularly which has become a highly visible trend in Pinterest.

III. Repining interesting stuff

A good deed is always repaid. If you repin other persons stuff and the popularity you gift them with would possibly urge him to do the same for you. They might even send some followers to your Pin board. You would want to be selective in repining the stuff as you do not want to pin uninteresting and boring stuff and ward the new followers away.

IV. Linking to social media

Pinterest allows you to increase the possibility of gaining popularity by allowing you to link your Pinterest account to your accounts on social networking sites and let your friends on these social networking sites to follow anything that you pin as they would continuously be notified about your activities on Pinterest.

V. Quality of your Pins

People only follow you if they like what you pin on your pin board. Hence, you would certainly want to post good quality images, which you think would interest other people. Another trick is to post about recent or the most popular topics on Pinterest.

Pinterest is growing progressively and could be used as a great source for the referral traffic for your blog. The above mentioned tips might help you in making best of the social networking website Pinterest.com.

This is not an exhaustive list for tips to be used for any social media sites, do share with us any tips which you would like to add and we would love to know the tricks that you use.