Free Summarizer to Shorten Any Text Online in a Few Seconds

How many times does it happen; you find an informative article online and because it is quite lengthy, you end up not reading it, just because you were running out of time? It happens to me a lot of times, and in situations like this, I make use of the ‘reading list’ on my Mac, and later continue reading the article on iPhone or iPad.

If you don’t have an iPhone or iPad, you can make use of the sync feature in Firefox and Chrome using which you can continue reading on your Smartphone.

There is yet another option using which you actually don’t need to read the whole article, instead read a summary of it!

How?

There are some great web apps available out there, which make your life easy – simply copy the whole article which you plan to read and copy the content into the summarizer app. The auto summarizer app will shorten the content for you in the number of lines you desire to read it in.

Also check out:

Summarizer apps are really useful for bloggers as most of the times all we need is a glimpse into a particular news piece to get an idea of what is being talked about in the article. And, if you are a student preparing a thesis and need a summary quickly on a topic, summarizers act as real life-savers!

Here is a free summarizer web app which makes the things easy for you!

It is called Free Summarizer

Free Summarizer

Using this free web app, you can shorten any text online, and that too in a few seconds. And, it is very easy to use.

Here is how it looks like…

Free Summarizer - Shorten Text Online

So, simply copy the content from your favourite article, and paste it into the text area in Free Summarizer. Then specify the number of lines you want the article to be summarized in. You can also enter your email address to have the article summary emailed to any email address.

Try it now!

50 Quick Social Media Marketing Strategies

When Friendster and MySpace first came out, many entrepreneurs and professionals considered networking a mere fad for teens. But they changed their notion on creating connections online when other sites, such as Facebook and Twitter, emerged and became popular.

Social Media UseNowadays, they see these channels as great means of conversing with a global audience and promoting their businesses.

So, whether you are a retailer or marketer looking for innovative and creative ways of advertising to your customer base and sending out your sales pitch, you can use social media. Have a look at the ones I have personally tried and found effective, so you will an idea on what to do.

Facebook

1. Optimise your Fan page

Facebook

Fill out all the necessary fields with correct and complete details. These usually include your company name, your services or products (brief description), and your trade location. You can even insert localised keywords.

2. Create interesting albums

One way to attract fans is to entice them with entertaining and fascinating photos. Of course, these should stay relevant to your niche. Also Read: Some Interesting Facts about Facebook Photos

3. Advertise subtly

Social networking sites generally start conversations. Therefore, you must not see these as your major marketing mediums. This means that you need to steer clear from giving in-your-face promotions through call to actions on your posts.

4. Use Keywords

Put your targeted terms in strategic places such as the “About” section or business description in your profile. You can also integrate these in your Wall updates, short messages (whenever you embed a video), or image captions.

5. Be consistent

Avoid changing your profile picture and display name constantly; otherwise, your fans will have a hard time recognising your brand.

6. Aim for fans

Invite people to Like your Fan page or become a Fan so you will have an extensive audience for your campaigns.

7. Come up with posts about current events and issues

Tackle the hottest and trendiest topics in your niche. However, avoid those issues that may be damaging to your company or to your competitors. Remember, your main goal in doing this trick is to create a buzz and not controversy.

8. Ask questions

Obtain feedback or comments from your fans using the feature “Ask a Question. This way, you can get useful suggestions regarding the improvement of your products and services.

Twitter

9. Balance your number of tweets

Twitter

Tweeting is not as easy as writing messages every time you feel like telling your followers what you are doing. It actually requires careful planning and strategizing especially if you have a business profile.

With that said, you have to avoid being overly noisy or stagnant. As a rule of thumb, three compelling tweets (excluding replies or retweets) per day will suffice.

10. Follow back

As long as the person is not suspicious, why not add him or her to your network.

11. Post links to your site

Add your tweets with a link that directs your followers to an important webpage or blog article. And since Twitter only allows 140-character messages and some links are lengthy, you can shorten the latter using URL shorteners (e.g. goo.gl tinyurl.com).

12. Upload interesting images

If you want your followers to take a second look at your tweets, include photos that are relevant to your enterprise.

13. Converse with “famous” people in your industry

Follow “reputable” individuals in your particular field and interact with them. By doing so, you can widen your connections and, hopefully, become a credible figure on the Web too.

14. Retweet

If you find some tweets interesting, entertaining, or useful, do not hesitate to Retweet them. It does not cost anything. On the contrary, it helps you gain more followers.

15. Interact

Reply to your followers if they send you messages. You should communicate with your potential customers and be accessible to them at the same time.

Pinterest

16. Post photos from your online pinboard to your blog

Pinterest

This social media platform is mostly about creative images. So if you want to add your website a personal touch, never go without this strategy.

17. Follow notable Pinners in your niche

Much like the other networking sites, take time to interact with reputable members in your field.

18. Pin videos

Other than pictures, you can also post videos on your pinboard.

19. Stir interest via competition

Follow the steps of other marketers by holding a contest for your followers. This is a great way to encourage engagement among your target users as well as promote your brand.

Must Read:

YouTube

20. Optimise your channel

YouTube

Doing this increases the likelihood of ranking in SERPs. Additionally, it makes your page informative for your viewers.

21. Aim for the “Most Viewed” list

You will know that your promotions are successful when your videos go viral. Put your creations on the top using these insights.

22. Subscribe to other channels

Gain subscribers by becoming one. Once you have a wider network, the chances of your videos going viral are high.

23. Embed videos into your website

This strategy helps boost the number of viewers for your video. It also drives quality traffic to your site.

24. Encourage feedback

Invite viewers to post their comments, suggestions, and reactions. Their feedback allows you to enhance your YouTube techniques.

25. Plan your next action through essential statistics

The number of views, likes, dislikes, and remarks measure your videos’ popularity with the users. You can use these aspects to come up with better ideas.

Blogs

26. Stick to one topic

Blogging

Although it is tempting to focus on several themes, what with the plethora of hot topics these days, it is best to specialise on a subject matter related to your business niche.

27. Embed photos and videos from your other accounts

Make your articles visually appearing by getting content from your YouTube channel and Pinterest page. This way, you can drive traffic and generate backlinks.

28. Follow other blogs

Subscribe to the posts of your fellow writers, especially those who tackle similar topics as you, to stay updated on the latest issues or trends in the blogosphere. Doing this also helps you gain insights from them.

29. Interact

Perhaps the best way of doing this, as a blogger, is responding to comments. Even just a simple “thanks for reading my posts” will go a long way towards building your reputation.

30. Prioritise compelling posts

Do not just publish blogs for the sake of having fresh posts. Take time to come up with engaging, insightful, and witty content. Of course, do not forget to keep it relevant to your niche.

31. Include social media wedges in your pages

Never fail to integrate your pages with buttons to make it easier for the readers to share or suggest your entries.

32. Market on various channels

Promote your posts on all your social media accounts to widen your readership.

Google+

33. Expand your circles

Google+

Create a bigger network and then, group them appropriately. Separate your professional connections (e.g. affiliates, marketers, suppliers, etc.) from your clients, and personal contacts. This way, your campaigns or posts reach the people you intended to inform.

34. Insert keywords to your Profile page

Use targeted terms like locations, modifiers, and tags in the bio and description fields.

35. Claim authorship

Take advantage of Google’s position top position on the World Wide Web by linking your content to your Google Plus profile. You can learn further about this technique by going over this page.

36. Join your social page, official website, and blog

Incorporate a Google+ badge or icon on your webpages to boost your ranking in SERPs, manage your online reputation, and help the users share your entries on their accounts.

Also Read: How to Create and Setup a Brand Page in Google+

Social Bookmarking

37. Stay active

Social Bookmarking

Read other people’s posts (especially the content related to your niche), give comments, and rate their work. Doing these things allow you to boost your credibility.

38. Use witty and catchy headlines

Go ahead and capture the interest of your target audience by writing fascinating or captivating titles and descriptions.

39. Create tags

Use your targeted keywords to maintain relevancy.

40. Keep track of your posts

Monitor the content you have uploaded. Moreover, interact with the users who give you comments. This way, you will have an idea on the effectiveness of your articles. You can also come up with ways to improve.

41. Place social bookmarking buttons

Add your blog or website pages with icons or widgets to encourage sharing.

Don’t Miss: Top Ten Social Networking Sites For Writers And Bloggers

For All Social Media

42. Avoid hard selling

Social Media Buzz

Many online consumers hate persuasive adverts. So if you use social media to market your goods or services, engage in conversation rather than direct promotion.

43. Stick to your business niche

Never digress from your main field. If you are going to post updates about your company’s merchandise, avoid talking about other matters.

44. Set a goal

What do you want to achieve? Do you wish to boost your sales, generate more traffic, or get more backlinks? Figure out your objectives and your methods of accomplishing these before executing your plans through social media channels.

45. Do not be annoying

Keep from bombarding your followers or fans with senseless posts, questions, or messages. If you want to update your pages several times in a day, there has to be an interval of at least 2-3 hours.

46. Provide useful information

Always make sure that the insights you share over the Web are relevant, informative, and valuable. On top of all these, do not forget humour to retain the readers’ interest.

47. Use a single voice or perspective

Just like brand consistency, it is important to maintain the same viewpoint throughout your social profiles as well as your website and/or blog. Doing this makes it easier for the users to familiarise with your brand and interact with you on a more personal level.

48. Present a consistent image

Use the same photo, logo, font style, and colour scheme for all your online platforms.

49. Maintain constant communication

Interact with your fans or followers and avoid talking incessantly about yourself (through your posts). Instead, engage them to a conversation through questions or polls. This way, you will find out what makes them tick, what they are interested in, and what issues they want to know more about.

50. Be updated

Log in to all your social media accounts daily or several times in a day (if possible). Check your NewsFeed, look into the other users’ comments, and respond to enquiries or feedback.

Final Words

These are just some of the strategies I have practised, which may be useful to you. Of course, there are more ideas other than these. So if you have your own techniques, feel free to share them with the other readers.

About the Author:

This is a guest post by Emma Tomlinson.

Recovering From A Google Penguin Attack

It’s tough but it can be done. I have known many blog and website owners simply giving up after the Google Penguin attack. Panda was bearable in comparison. This post is about how you can survive and recover from this massive web-cardiac failure.

Google Penguin Update - Web Spam Algorithm

Cleaning up your act

Google Penguin is about spammy stuff – both content and inbound links. Recently, a friend of mine had to undergo the surgical operation of cutting out spammy content. Let me tell you that it’s painful. In some cases you have to rebuild the entire lot.

To begin with, it’s necessary to understand what spammy actually means. But here lies the paradox. No one really knows what’s spammy. Is putting your keyword in title spammy? If the keyword is both in web page and title, does it mean spammy? No one really knows and therefore it’s better to tread on the cautious side.

This means drumming down your SEO to a level that it’s no longer SEO – it’s pure content. Don’t ask me what happens to keyword density and stuff we have been learning till now. Simply forget the past and unlearn quickly. Read this article to find out if your site has been hit by Google web spam algorithm update.

Delink all your spammy backlinks

This is easier said than done. I have tried this and let me assure you that it’s almost impossible to get rid of backlinks. I tried writing to the website and blog owners, begging them to remove my blog from their hugely popular sites but to no avail. What do these guys gain anyway? Nothing.

Meanwhile there are rumors floating around that creating dubious backlinks for your competitors has been an SEO strategy. Simply put a few backlinks of your closest competitors and watch them sink down the search pages. Frankly what can you do if someone else adds backlinks of your blog on spammy  sites?

There is nothing stopping anyone from doing it.

But there are some things you can do about bad backlinks. First of all, you must get out of directories and article submission sites. They are the most dangerous as far as Google Penguin is concerned. Even this can prove to be tough but can be done. For someone starting a new blog, it would be advisable to avoid directories totally.

In our hurry to start hitting the first page of Google search results we forget one cardinal principle – nothing happens in a jiffy. A fruit has to come from a flower and this takes time. Don’t rush things. Even if you are planting backlinks, do it at a reasonable pace. Don’t put a hundred backlinks in a month. You are putting out red flag for Google.

Got very serious? Never mind, check out this funny take on Hitler’s reaction to Google Penguin.

Conclusion

Google Penguin carries a mean bite. Once you get bitten, you are mauled. Recovering from its dreaded bite is tough and a long process. It takes time and effort to get back on your feet.  But it has been done and you too can do it. Best of luck!

This is a guest post by Victor. Victor is an avid blogger and likes to talk about blogging,  SEO and other related issues.

Common Mistakes Made In Website Designing

Nowadays, it has become quite easy for one and all to grab expertise in any field. One needs to make just few searches and watch some ‘How-to’ videos to do anything.

However, it is not that simple. One of the most common breed of people growing by reading self-help eBooks are those claiming themselves to be web designers. Web developers think that a domain, web space and knowledge on HTML are what one would require to develop a website. They are bound to make mistakes. Following is a list of few mistakes that these developers tend to make when they work on web design.

Common Mistakes Made by Web Designers

#1. Missing Search Box – Visitors find a search box placed on the top of the page to be user friendly. They immediately rush for help to find the exact information they are looking on the website. A search box adds interactivity to the site and lets the user stay on the page rather than getting annoyed not getting the data he or she is looking for.

Posts you may find useful:

#2. Missing dates on articles – One of the other important factors that convince the visitors about fresh content is placing date along with all your blogs and articles. That makes sure that everyone finds your text and website up to date. Dates play a very crucial role and make the visitor compel to visit the site again daily or at least in next few days.

#3. Never have “Coming Soon” pages – Mark this as a golden rule. Never try to add pages that have ‘under construction” label or are displaying “coming soon” text. This is the most irritating thing on the part of user. He or she clicks on a page expecting some valuable information and what they get is ‘nothing’. It creates a very negative impression. It is better not to have that page altogether than having such incomplete pages.

#4. Do not try mix and match of fonts: Make the site legible by using 2 or 3 fonts at the most. Use simple and universal fonts. Use those that are expected to be present in all the types of computers, be it Mac or Windows. It is never recommended to use both Sans serif types of fonts with Serif series of fonts on the same page.

#5. Avoid bulky Flash introductions: There is no doubt that Flash animation is fantastic. However, try to avoid that in the welcome or introduction part. Nobody has that much of time to sit and see animation to get loaded. User wants the information as quickly as they can. Statistics say that Flash introduction have lower results in retaining first time visitors. An alternative is to keep animations in inner pages where users take interest to see the animated story line.

Web design mistakes

Therefore, it is a well-understood fact that web designing is not just a task that needs to be done in a hurry. Take enough time to design the layout, plan well and try to use all the important elements that make an appealing website.

A little extra time is sure to pay off by increased number of footfall on the web pages. After all, that is why all the effort is being done. Try to implement the above-mentioned points, and you are sure to get a classy website with good result.

This is not an exhaustive list of common mistakes web designers make and should try avoiding them. There are a lot more which could be added to the list – do share with us if you know of one 🙂

WordPress 3.4 “Green” is Out With Theme Customizer, Custom Headers and Twitter Embeds [Intro Video]

WordPress Team just now announced the next major upgrade of the leading blogging CMS – WordPress 3.4 dubbed as “Green” in honor of guitarist Grant Green.

Wordpress 3.4 "Green" - Theme Customizer, Custom Headers, HTML support to image captions, Embed individual tweets in posts

WordPress 3.4 “Green” includes significant improvements to theme customizations, custom headers, Twitter embeds, and image captions. For the first time, WordPress team has put up a a short clip which introduces you to the top features you’ll want to know about.

Main Features of WordPress 3.4 “Green”

Theme Customizer – The main highlight of WP 3.4 is the theme customizer which allows you to play around with various looks and settings for your current theme or one you’re thinking about switching to without publishing those changes to the whole world.

For WordPress themes that support it, you can change colors, backgrounds, and of course custom image headers. Technolism is powered by Thesis and currently there are not many options available to customize Thesis – maybe they will plan something for future release to take the most advantage of this new wordpress feature.

Custom Headers – This feature allows you to use images from your media library to populate custom headers, and choose the height and width of your header images.

HTML support to image captions – WP 3.4 adds basic HTML support to the caption field in the image uploader. This allows you to add links — great for photo credits or licensing details — and basic formatting such as bold and italicized text.

Embed individual tweets in posts – With this feature, WordPress extends its embed support to include tweets: Just paste a tweet URL on its own line in the post editor and it turns into a beautiful embedded Tweet. The embedded Tweet includes action links that allow readers to reply to, retweet, and favorite the tweet without leaving your site.

Not only Twitter, this feature works with some more sites as well. Here is a list of few more sites on which WP 3.4 emebedding works.

Some Dev specific upgrader – There are also 100s of dev specific under-the-hood that WordPress 3.4 comes with. Some of the main features are faster WP_Query, custom content types and taxonomies support for XML-RPC, themes, and custom header APIs, and significant performance improvements in WP_Query and faster translation system.

WordPress 3.4 “Green” upgrade seems quite exciting to me – do share with me  your thought on this upgrade and which feature do you like the most.

WordPress Themes for Different People – Developers and Users

Why is WordPress a great blogging platform? There are many reasons, out of which ease of use is probably the primary one. WordPress blog can be set up in a jiffy and someone with miniscule technical knowledge can get going.

In addition, the variety of themes and plug-ins makes this platform attractive. However, while selecting themes you must first decide whether you are developer or mere a user. What do I mean by this?

DIYThemes for WordPress - Thesis

Difference Between Theme and Theme Framework

To begin with, you must understand that all WordPress themes are built using php which means that you are allowed to modify, change and adapt a specific theme to your requirements.

Since php is easy to learn, many bloggers eventually learn to use it. I have been following the trend closely and find that blog owners usually have multiple blogs. In such circumstances, they either use the same theme or a variation. Buying a theme framework and then personalizing it makes sense.

Do you have to be a developer to use Theme framework?

By developer I mean having knowledge of the software. In the case of WordPress theme framework you must know php and MySql. A bit of Linux can do no harm.  At first, you may wonder if it’s possible to learn all this stuff. Let me assure you that you need to spend a bit of time and you can master the stuff. If you have some knowledge of these software you can easily opt for a Theme framework.

Genesis Theme Framework

Examples of WordPress Theme framework

Two WordPress theme frameworks immediately spring to my mind – Thesis and Genesis. Both are quite popular with the blogging community. I suppose the simplicity of frameworks combined with extensive documentation are main reasons for their popularity. If you plan to maintain many blogs, you will do well to choose any one of these Frameworks.

Another reason why these may be popular is because once you buy the framework, you can pay a nominal price to buy themes based on them. The overall cost of ownership goes down with this strategy. Moreover you can yourself tweak the code to create your own themes.

Who is a user?

You must remember that bloggers are expected to blog and not become software ninjas.  I know many blog owners who don’t want to go near any software, even by mistake. Why spend your time learning this stuff when you can easily buy themes? I agree with them. After all, your time is better spent writing content and promoting your blog rather than get bogged down by lines of code. You are better off blogging and leaving the messy bit to those who love to wade into the mechanics of code.

Conclusion

Ultimately it all depends on you. If you own a single blog, there is not much you need to think about. You can just pick up a theme, free or paid and get on with it. For bloggers who own multiple blogs, I would advise them to spend a little time thinking about purchasing a theme framework. This would save a considerable amount of time later when coming out with a new blog.

Disclaimer: The author has no commercial interest  in  either Genesis or Thesis framework .

This is a guest post by Victor Solovey.

The Subtle Difference Between Google Panda And Penguin

There seems to be a tsunami of Google attacks on unwary and unsuspecting blog and website owners. Those who have escaped the fury are a happy lot. Those who got mauled are wondering what hit them. Most people assume that the Panda is the culprit mainly because this update has been in the news. But many are unaware that the new Penguin update is more dangerous and ugly. Check out our earlier posts about the Google Penguin Web Spam Algorithm update below.

 

Google Panda and Penguin Algorithm Updates

The Good Old Google Panda Update

I call it good old Panda update because it has been around for some time now. Other than that there is nothing good about it. Google Panda update went after blogs and sites which provided poor quality content. There is a complex algorithm which calculates the quality of your content and it seems that it works well except in a few cases. Google says it’s worth sacrificing these blogs and sites for the larger good. The blog owners would tell you a different story. Anyways the last known Panda update was on 19 April 2012.

The remedy for escaping this update is to keep your site filled with great content. Another reason why you may have been victimized is because you participated in some link exchange or link network. It’s always good practice to get backlinks from reputed sites and not from link farms. If you already have links from doubtful places it’s time you purged your blog from them.

The New Google Penguin Update

This is the latest weapon which Google has launched on blogs and websites. Google Penguin Web Spam Algorithm update attacks all spammy sites and eliminates them from the search results. If you are smiling because you are confident that your blog doesn’t fall in this category, you might as well wipe that smile off from your face.

Many nice and excellent websites have been struck down by Google because they suspect that these are spammy. Even over optimized sites have fallen prey to Penguin. The worst is that Google will not consider re-indexing your site even if you prove that your site is genuine. This seems to be a new kind of nepotism about which you can do nothing except prey to your respective gods.

If you have escaped the wrath of Penguin, it’s still not time to sigh and sit back. You must actively reconsider all your content and SEO strategy. If you are a lover of SEO it’s time you fall out of love. It’s simple – either you kill the over optimized content or be killed. Go through your website or blog carefully. Find and erase all traces of optimization. Let your content look natural. You must forget about keyword density as well – 2% keyword density is now history. It’s the Title, keywords, positioning – everything which is coming under the Penguin scanner.

Conclusion

Google wants to make its search the best. In this endeavor, it’s going hammer and tongs in eliminating poor content. Google Panda and Penguin are attempts in this direction. As blog and site owners, we must either live with the updates or face consequences.

This is a guest post by Victor who is an online marketer who likes to share his views and experiences with fellow bloggers.

Top Ten Social Networking Sites For Writers And Bloggers

Social Networking Sites For Writers And Bloggers

Social networking sites have become an inseparable part  of our lives. These sites not only allow you to chat and play games but also connects people with same interests together. Putting general masses aside, social networking has proved to be quite beneficial for authors and writers too. How? It provides useful tips, information and ideas to writers and allows them to create an online network via which they can discuss and share various issues related to their writing skills.

Thus, to help writers and bloggers share their creativity online, many social networking sites have started coming up. Here is a list of top 10 social networking sites for writers and bloggers. Before we move on to the list, below are some articles which you would like to read.

Top 10 Social Networking Sites for Writers and Bloggers

Facebook.com

The most popular social networking site that connects people and allows them to share ideas, photos and links with others. You can use ‘Share on Facebook Toolbar’, visible on most websites for this purpose. [Also Read: 15+ Facebook facts you would like to know!]

WritingRoom.com

It’s an excellent social networking community for writers that offers you an opportunity to create your profile and join network groups. You can write and post your work on the website and can also take writing tips from the panel of expert article writers. [Check Out WritingRoom]

StoryLink.com

The writers can join this social networking community by creating a free account with the website. This online educational as well as networking site is already joined by a number of professional and newbie writers where you can find a vast collection of informative articles and creative work. [Check Out StoryLink]

Squidoo.com

Squidoo is another popular social networking site that allows you to post your pages on the site called as ‘lenses’. These lenses give you more links coming your way to the site and also allow you to set up a connection with the people having the same lenses. Moreover, at Squidoo you can also see Amazon book sales and upload YouTube videos on your page. [Check Out Squidoo]

Writertopia.com

This online social networking site includes various interesting writing tools, workshops and events to support the creative writers to manage, improve and post their articles. [Check Out Writertopia]

WeLikeToWrite.com

It is a new social networking site for both professional and amateur writers and bloggers. You can create your free profile and join groups, enjoy live chat in a chat room, upload photos and videos, send messages and collaborate with other writers on ‘We Like To Write‘. [Check Out WeLikeToWrite]

AuthorAdvance.com

This free social networking site enables writers maintain strong online communication with other writers and post their own blogs and posts. Not only this, you can also participate in forum discussions and writing contests organized by the website. [Check Out AuthorAdvance]

FanStory.com

This networking site organizes free contests for the newbie and professional writers after joining the site for free. A unique feature of this site is that it allows you to create your own contests for other writers who have joined the community of the Fanstory. [Check Out FanStory]

InkNIt.com

This is a great networking site for writers and bloggers. It offers a good opportunity for online and offline writers to share their creativity, their writing skills and talent with other community members with the help of various artistic tools and mediums. You can also build your personal eFolio, and enjoy the functionality of Facebook, Scribd and Linked In. [Check Out InkNIt]

TriggerStreet.com

This is a web based filmmaker and screen writer community that supports an interactive communication among a number of writers worldwide. It also takes serious efforts to discover new talents and skills in the field of writing and also showcase them through their website and network community for writers. [Check Out TriggerStreet]

I hope these social networking sites will help you out in getting the maximum exposure for your content. Do let us know which one suits you the best and why.

Hitler Reacts on Google Penguin Update

As you already know, Google’s webspam algorithm code-named Penguin went live on 24th April, 2012 which affects 3% search results around the world.

Google Penguin Update - Web Spam Algorithm

The latest algorithm was not pleasant for everyone and all of those affected are complaining about it in Webmaster forums.

Briefly, the Google Penguin update penalises the websites who have done SEO over optimization on their website. As this is called the web spam algorithm update by Google, if you have done excess back linking for your website / blog and majority of them are from low authority websites, you are likely to have been a victim of Penguin update.

Starting from Panda back in Feb 2011, the Google’s algorithm updates have been spreading panic among the blogging community changing the way how SEO is done. Google’s updates have even given the big names a run for their money with some of them even losing 50-60% of the organic traffic overnight.

Finally, the Google’s latest algorithm update Penguin has affected Adolf Hitler’s websites and here is a take on his reaction to this whole fiasco.

If you liked this video, don’t forget to share this with your friends on Facebook and Twitter.

Is Your Site Hit By Google Web Spam Algorithm – Penguin Update?

Google is out with its new “web spam algorithm” code-named Penguin Update and the bloggers throughout the world are facing the consequences. I was however not much aware of this algorithm and its effects on our blogs and so googled about it. I would like to share with my friends what I got to know about it.

Google WebSpam Algorithm Penguin Update

I basically had three questions running in my mind when I started googling about this new algorithm update by Google.

  1. What is this new algorithm Penguin update all about?
  2. How will it affect my blog?
  3. What Should I do to recover from Penguin Update Affect ?

Google Algorithm

When we want to search for a particular thing on any of the search engines, we put the closely related keywords on the search tab. The search engines then show the results according to the page rank given to the websites. The websites with higher page rank will appear in the top results. The search engine ranks the websites on a set algorithm which is based on the placement of keywords in the content, quality of content and the backlinks for the website. More the quality backlinks, higher is the page rank.

People use search engine like Google, Bing, and Yahoo to search for a particular data for which they put keywords closely related to that data. Search engine show results according to the rank given to the sites which they assign on the basis of numerous aspects such as keywords, backlinks (quality and quantity) and of course the quality of content. More the keywords and quality backlinks are, higher is the rank of the website and higher are the chances of it appearing on the front page of search results.

Algorithm is a mathematical program or database which is used to rank the websites and when there is an update in this program it definitely brings some good or bad to the websites.

What is Penguin Update and Its Affect?

There are over 366,000,000 websites spread on internet and everyone is trying hard to stay on the top. Bloggers apply many tips and tricks to get more and more traffic to their websites and these tips and tricks include getting more of the backlinks. Google terms excess of this activity as Spamming and the new Penguin update is all about spamming links. The websites and blogs having more of the backlinks and are doing excessive SEO are the first ones to be affected by this new Penguin Update. Google will now remove the websites leaving more of the spam links over internet to get traffic. I guess the people having online marketing websites will be affected the most as they have numerous back links.

Affect Of Penguin Update on Blogs

  • Google is on its mission to clean the junk content from internet. The websites offering useless content are the first ones to get affected.
  • Ranking of the websites will drop down drastically if there are more of spam links or if excessive SEO is done. [Also Read: Five Typical SEO Misconceptions]
  • Good and useful websites may get a higher rank with this update.
  • Organic search results will improve for the websites having original and useful content.
  • Keyword stuffed content will have no place in search engine results.

What Should I do to recover from Penguin Update Affect?

If you are among one of the millions of websites affected by Google Web Spam Algorithm Penguin Update, you can follow these steps to recover from the Penguin Update.

  • Avoid Keyword Stuffing: If you are stuffing the keywords in your content to bring more traffic on your website, you need to stop doing that. You will notice a high drop in your traffic. Do not use a keyword more than 4-5 times in a page. Do not stuff irrelevant keywords in the content just to bring traffic. Keywords must go well with the context of your content and should be rightly placed.
  • Link building: As we all know, Google analyses a site on the basis of back links. More are the good quality back links in your website, better are the chances of getting it on search engine result pages. When more sites link back to your website, Google authority views it more. The basic concept of Penguin Update is that website having irrelevant and spam back links it will go down page rank and will vanish away from the search engine results. Quality links are preferred over the quantity of back links.
  • Duplicate Content: The websites having copied or duplicate content are to suffer the most after this penguin update. You can however never get good ranking in search engine if you are promoting the copied and plagiarized content. Remove copied content and post great and original content if you want to recover from Google’s Penguin Update.

I hope that all this information about Penguin Update has helped you and you will take preventive actions to get away from the Google radar. If you still feel that your site is hit wrongly by the Penguin Update you can get in touch with the officials through the Penguin Feedback Forum.