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50 Quick Social Media Marketing Strategies


When Friendster and MySpace first came out, many entrepreneurs and professionals considered networking a mere fad for teens. But they changed their notion on creating connections online when other sites, such as Facebook and Twitter, emerged and became popular.

Social Media UseNowadays, they see these channels as great means of conversing with a global audience and promoting their businesses.

So, whether you are a retailer or marketer looking for innovative and creative ways of advertising to your customer base and sending out your sales pitch, you can use social media. Have a look at the ones I have personally tried and found effective, so you will an idea on what to do.


1. Optimise your Fan page


Fill out all the necessary fields with correct and complete details. These usually include your company name, your services or products (brief description), and your trade location. You can even insert localised keywords.

2. Create interesting albums

One way to attract fans is to entice them with entertaining and fascinating photos. Of course, these should stay relevant to your niche. Also Read: Some Interesting Facts about Facebook Photos

3. Advertise subtly

Social networking sites generally start conversations. Therefore, you must not see these as your major marketing mediums. This means that you need to steer clear from giving in-your-face promotions through call to actions on your posts.

4. Use Keywords

Put your targeted terms in strategic places such as the “About” section or business description in your profile. You can also integrate these in your Wall updates, short messages (whenever you embed a video), or image captions.

5. Be consistent

Avoid changing your profile picture and display name constantly; otherwise, your fans will have a hard time recognising your brand.

6. Aim for fans

Invite people to Like your Fan page or become a Fan so you will have an extensive audience for your campaigns.

7. Come up with posts about current events and issues

Tackle the hottest and trendiest topics in your niche. However, avoid those issues that may be damaging to your company or to your competitors. Remember, your main goal in doing this trick is to create a buzz and not controversy.

8. Ask questions

Obtain feedback or comments from your fans using the feature “Ask a Question”. This way, you can get useful suggestions regarding the improvement of your products and services.


9. Balance your number of tweets


Tweeting is not as easy as writing messages every time you feel like telling your followers what you are doing. It actually requires careful planning and strategizing especially if you have a business profile.

With that said, you have to avoid being overly noisy or stagnant. As a rule of thumb, three compelling tweets (excluding replies or retweets) per day will suffice.

10. Follow back

As long as the person is not suspicious, why not add him or her to your network.

11. Post links to your site

Add your tweets with a link that directs your followers to an important webpage or blog article. And since Twitter only allows 140-character messages and some links are lengthy, you can shorten the latter using URL shorteners (e.g. goo.gl tinyurl.com).

12. Upload interesting images

If you want your followers to take a second look at your tweets, include photos that are relevant to your enterprise.

13. Converse with “famous” people in your industry

Follow “reputable” individuals in your particular field and interact with them. By doing so, you can widen your connections and, hopefully, become a credible figure on the Web too.

14. Retweet

If you find some tweets interesting, entertaining, or useful, do not hesitate to Retweet them. It does not cost anything. On the contrary, it helps you gain more followers.

15. Interact

Reply to your followers if they send you messages. You should communicate with your potential customers and be accessible to them at the same time.


16. Post photos from your online pinboard to your blog


This social media platform is mostly about creative images. So if you want to add your website a personal touch, never go without this strategy.

17. Follow notable Pinners in your niche

Much like the other networking sites, take time to interact with reputable members in your field.

18. Pin videos

Other than pictures, you can also post videos on your pinboard.

19. Stir interest via competition

Follow the steps of other marketers by holding a contest for your followers. This is a great way to encourage engagement among your target users as well as promote your brand.

Must Read:


20. Optimise your channel


Doing this increases the likelihood of ranking in SERPs. Additionally, it makes your page informative for your viewers.

21. Aim for the “Most Viewed” list

You will know that your promotions are successful when your videos go viral. Put your creations on the top using these insights.

22. Subscribe to other channels

Gain subscribers by becoming one. Once you have a wider network, the chances of your videos going viral are high.

23. Embed videos into your website

This strategy helps boost the number of viewers for your video. It also drives quality traffic to your site.

24. Encourage feedback

Invite viewers to post their comments, suggestions, and reactions. Their feedback allows you to enhance your YouTube techniques.

25. Plan your next action through essential statistics

The number of views, likes, dislikes, and remarks measure your videos’ popularity with the users. You can use these aspects to come up with better ideas.


26. Stick to one topic


Although it is tempting to focus on several themes, what with the plethora of hot topics these days, it is best to specialise on a subject matter related to your business niche.

27. Embed photos and videos from your other accounts

Make your articles visually appearing by getting content from your YouTube channel and Pinterest page. This way, you can drive traffic and generate backlinks.

28. Follow other blogs

Subscribe to the posts of your fellow writers, especially those who tackle similar topics as you, to stay updated on the latest issues or trends in the blogosphere. Doing this also helps you gain insights from them.

29. Interact

Perhaps the best way of doing this, as a blogger, is responding to comments. Even just a simple “thanks for reading my posts” will go a long way towards building your reputation.

30. Prioritise compelling posts

Do not just publish blogs for the sake of having fresh posts. Take time to come up with engaging, insightful, and witty content. Of course, do not forget to keep it relevant to your niche.

31. Include social media wedges in your pages

Never fail to integrate your pages with buttons to make it easier for the readers to share or suggest your entries.

32. Market on various channels

Promote your posts on all your social media accounts to widen your readership.


33. Expand your circles


Create a bigger network and then, group them appropriately. Separate your professional connections (e.g. affiliates, marketers, suppliers, etc.) from your clients, and personal contacts. This way, your campaigns or posts reach the people you intended to inform.

34. Insert keywords to your Profile page

Use targeted terms like locations, modifiers, and tags in the bio and description fields.

35. Claim authorship

Take advantage of Google’s position top position on the World Wide Web by linking your content to your Google Plus profile. You can learn further about this technique by going over this page.

36. Join your social page, official website, and blog

Incorporate a Google+ badge or icon on your webpages to boost your ranking in SERPs, manage your online reputation, and help the users share your entries on their accounts.

Also Read: How to Create and Setup a Brand Page in Google+

Social Bookmarking

37. Stay active

Social Bookmarking

Read other people’s posts (especially the content related to your niche), give comments, and rate their work. Doing these things allow you to boost your credibility.

38. Use witty and catchy headlines

Go ahead and capture the interest of your target audience by writing fascinating or captivating titles and descriptions.

39. Create tags

Use your targeted keywords to maintain relevancy.

40. Keep track of your posts

Monitor the content you have uploaded. Moreover, interact with the users who give you comments. This way, you will have an idea on the effectiveness of your articles. You can also come up with ways to improve.

41. Place social bookmarking buttons

Add your blog or website pages with icons or widgets to encourage sharing.

Don’t Miss: Top Ten Social Networking Sites For Writers And Bloggers

For All Social Media

42. Avoid hard selling

Social Media Buzz

Many online consumers hate persuasive adverts. So if you use social media to market your goods or services, engage in conversation rather than direct promotion.

43. Stick to your business niche

Never digress from your main field. If you are going to post updates about your company’s merchandise, avoid talking about other matters.

44. Set a goal

What do you want to achieve? Do you wish to boost your sales, generate more traffic, or get more backlinks? Figure out your objectives and your methods of accomplishing these before executing your plans through social media channels.

45. Do not be annoying

Keep from bombarding your followers or fans with senseless posts, questions, or messages. If you want to update your pages several times in a day, there has to be an interval of at least 2-3 hours.

46. Provide useful information

Always make sure that the insights you share over the Web are relevant, informative, and valuable. On top of all these, do not forget humour to retain the readers’ interest.

47. Use a single voice or perspective

Just like brand consistency, it is important to maintain the same viewpoint throughout your social profiles as well as your website and/or blog. Doing this makes it easier for the users to familiarise with your brand and interact with you on a more personal level.

48. Present a consistent image

Use the same photo, logo, font style, and colour scheme for all your online platforms.

49. Maintain constant communication

Interact with your fans or followers and avoid talking incessantly about yourself (through your posts). Instead, engage them to a conversation through questions or polls. This way, you will find out what makes them tick, what they are interested in, and what issues they want to know more about.

50. Be updated

Log in to all your social media accounts daily or several times in a day (if possible). Check your NewsFeed, look into the other users’ comments, and respond to enquiries or feedback.

Final Words

These are just some of the strategies I have practised, which may be useful to you. Of course, there are more ideas other than these. So if you have your own techniques, feel free to share them with the other readers.

About the Author:

This is a guest post by Emma Tomlinson.

Wondering What’s Causing Problems on Your Windows 7 PC? – Use Reliability Monitor

Reliability monitor

Nobody likes interruption and in the days of high speed technology and connectivity what can be more annoying than your PC getting hanged or crashed.

All software giants are putting efforts towards making the most powerful device in your life more and more error free and if that’s not entirely attainable, then to at least make the errors resolvable for the users. It would be of great use if you can fix small problems in your system on your own, rather than bringing in your computer expert every time.

Reliability Monitor Windows 7 PC

So, if anyone out there is suffering with this technological ailment, they need to try using the Reliability Monitor that is enabled with Windows 7. It is a control panel application which had been introduced in the new Windows Vista. Windows have had a Performance Monitor from the start but this is a new concept introduced.

Earlier in Windows Vista, the Reliability monitor and Performance Monitor were a combined application. But with Windows 7, they are two separate tools and have hence improved their prowess.

This is how this system works – on an occasion of BSOD crash, i.e. Blue Screen of Death you do not get time to record error messages or notice what suddenly went wrong – from the Reliability Monitor history, you are able to retrieve all the data.

This software also aids in helping you locate any issues with other applications. The application keeps track of specified five kinds of situation in your computer system like – Software installations, Application failures, Hardware failures, Windows failures, miscellaneous failures.

Reliability Monitor projects a timeline of various system events and then efficiently divides them into failures, warnings and information. In your PC, the Reliability Monitor gives a rating on a scale of 1 to 10. Here 1 stands for horrible and 10 is perfect. One just needs to understand how to use the Reliability Monitor in your Computer system.

How to Use the Reliability Monitor in Windows 7:

  1. Open the Action Center from your control panel.
  2. Select “Maintenance” to expand the menu.
  3. Select “View reliability history” under Check for solutions to problems reports.
  4. You will get a report covering the specified period of time.

Other way to operate Reliability Monitor:

  1. Open Start menu.
  2. Type ‘reliability’ or even ‘rel’ in the search bar.
  3. Double click on ‘view reliability history’.
  4. The report will open.

If you select a particular date, you will get more specified information about the reported event. On occasions of multiple failures in a day, you will have all the details.

The special part of the entire Reliability Monitor is the fact that it gives a clear central place or console to view the exact error causing problems in your system.  Each error projected by this monitor is given a ‘Check for a solution’ link. Here you can select the link by which Windows checks the error against the Microsoft’s online database of solutions. Later through Action center you can find the solution best suited to your problem.

I know the unexpected errors in PC aggravates the mind  and I have tried my best to provide you the best solutions. I hope my write-up helped you in recognizing the errors on your Windows 7 PC. Feel free to put-upon your queries, I will keep trying resolving them.

The 5 Best Ultrabooks So Far


Ultrabooks are the latest buzz in the laptop industry. This class of laptop was created with the launch of Apple MacBook Air. In fact, the term Ultrabook is trademarked by Intel and is now used to refer to thin laptops with good performance and long battery life. Here we review the best we’ve seen in this category so far.

Check Out: Ultrabook Buying Guide – Tips, Advice and Factors To Keep In Mind


Which is the Best Ultrabook?

1. Apple MacBook Air

For Mac users, there’s only one option in this segment, the 13 inch MacBook Air launched this year. Costing approximately $1200, it sports the 3rd Gen Intel i5 CPUs, upgraded web cam and USB 3.0 ports. Unfortunately, an Ethernet port is not included and the 128GB SSD hard disk seems a little smaller than what we’re now used to. At about 3 pounds, this is definitely one of the lightest machines. The Macbook even manages to deliver a long lasting battery life of over 4.5 hours. On the whole, this is a good Ultrabook.

2. Dell Inspiron 14z

This laptop manages to meet the Ultrabook criteria even while sporting a CD/DVD burner. With a price tag of just $900, it is very affordable. It sports a large (for ultrabooks!) 14” screen and comes with i3 processor, 8GB RAM and a dedicated AMD graphics card. Unfortunately, the battery doesn’t last a full working day, and there is a distinct budget feel to the parts. This ultrabook also sports a bigger touch pad with two separate mouse buttons for left and right click. Overall, this is a commendable effort from Dell to pack-in some great features at such a price.

3. Acer Aspire S5

This is the most expensive Ultrabook with a price range of $1300-1450. It is even thinner than a MacBook Air making it the thinnest Ultrabook out there. What’s interesting about this ultrabook is the innovative MagicFlip port door used to cover the ports. It is the lightest Ultrabook weighing just 2.65 pounds and has a great battery life. The only gripe a user could have is the absence of a backlit keyboard. With a 3rd generation Intel i7 processor, and a separate Intel HD graphics card, it is the most advanced Ultrabook. Moreover, this world’s slimmest laptop offers great multitasking options and is highly responsive. Good features and processing speed bring this ultrabook from Acer to the top 5 list.

4. Sony Vaio T Series SVT13112FXS

This is the first ultrabook from the Sony stable. It has great value as it is priced between $765-830. It falls in to the budget ultrabook category. It has all the ports that you could need, but no optical drive. Without a good keyboard, this is a machine for casual use. The TFT screen is disappointing too. But, some of the impressive features include the machine’s ability to wake-up in less than 3 seconds from the sleep mode, less time taken to re-establish a lost wireless connection and Intel’s Rapid storage technology easily manages the system’s functioning. Thus, the Sony Vaio Ultrabook offers good value for the money you pay.

5. HP Envy Sleekbook 6

This laptop is all about sharp looks at a low price of $600. Unfortunately, the lower price is achieved by underpowered, inefficient AMD processors and a slower conventional hard drive. The major plus point is a large 15” screen. Also, this machine manages to offer some good graphics, which looks better on the 15 inch screen. The sound system powered by Beats is another advantage you get at such a price. Perhaps, a slightly better configuration would have put this ultrabook higher on the list. Nevertheless, HP Envy Sleekbook 6 ultrabook does good justice to the price it is offered at.

Close Contenders:

HP Folio 13-1020US – this incredibly well engineered and well crafted ultrabook priced at $900, was one of the closest contenders to the top 5 list. Following it were the super slim Samsung Series 9, 15 inch ultrabook, solidly made Asus Zenbook and the super-sleek HP Envy 14 inch Spectre.

Well, these were the ultrabooks that managed to make it to the top 5 list so far. However, it is still too early, before we finalize the list of the best Ultrabooks of 2012. Also, there are several ultrabooks waiting to roll out sooner or later this year. Do have a look at the list of 16 Thin And Light Ultrabooks To Watch Out in 2012 which we prepared back in May 2012.

So, based on many more to come, will there be another, completely different ultrabook list than or is the list going to be the same? Let’s wait and find out!

This guest post has been brought to you by BroadbandProviders – the leading provider of best value broadband internet.

How to Download Torrents on iPhone or Any iOS Device Using iTransmission – A Quick Guide


Sharing a file or downloading it is not a new concept to anyone now. Millions of people now share and download their data via various software and apps.

Torrents are the most popular files getting downloaded worldwide today. Whether it be a Mac OS user or Windows, downloading the torrents is the preferred choice for everyone.

Download torrents on iPhone using iTransmission

Now that we are moving ahead in technology, most of the gadget freaks today own an iOS operated device and everyone wants to download the torrents on their high-tech iOS gadget.

Monitoring your PC Torrents on mobile phone is very easy but if you actually want to watch a movie on iPhone or to download torrent file in your iPhone or iPad you may need a software named iTransmission.

Actually, being an iOS device user myself, I was trying to download the torrents on my phone and to be very honest, it was not that easy. Downloading the torrents on computer running on any OS is pretty simple but when it is about downloading the Torrents in iPhone, iPad or any other iOS device, I found that things were not that simple.

I know some of the readers here might be thinking that we can easily download the torrents in the iOS device by using the available software but let me tell you guys, those software end up with a real mess. I can tell you this by my experience.

Well, I am not scaring you. Relax!!

I researched a lot and then finally came across a comparatively simple solution named iTransmission to download torrents in my iPhone so thought of sharing the steps with my readers on Technolism.

Go through the following simple steps and get the torrent files downloaded in your iOS devices.

Step #1: Before starting with the download, you first need to jailbreak the iOS device. I guess you know what jailbreaking the iOS device means, if not, let me tell you that Apple devices are bound under many different restrictions from the company which do not allow any sort of third party applications. So, to get the torrents in your iOS device you first need to get out of those restrictions. You can take help from internet to jailbreak your iOS device.

Step #2: After you are done with jailbreaking, you need to download ‘iTransmission’

You can get it from the Cydia App store which especially has the apps for jailbroken iOS gadgets. It is free of cost and is compatible with every IOS device. You will notice a small icon on your springboard when your iTransmission is downloaded on your device.

iTransmission - Cydia app to download torrents on iPhone

Step #3: Now in the next step, you need to search the torrent file you want to download in your iOS device using the Safari search engine. Suppose you want to download some movie on your iPad or iPhone, open Safari and type the name of the movie, don’t forget to write word Torrent after the movie name. Now, check the search results and download the file according to the file size, leeches and seeds – in the similar way you would do on your Mac or PC.

Step #4: Now copy the link of torrent you want to download. Be careful and copy the address correctly.

Step #5: Now when you have the link copied in your iOS clipboard, open the downloaded app iTransmission. Click the small ‘+’ at the bottom left of the app. A menu will pop up on your system screen having a URL tab. Paste the URL copied in the above step and click on OK.

Step #6: You are now done with the steps and all you need to do is to wait for the torrent to download.

Isn’t it simple? This complete process takes not more than five minutes and following these six simple steps, you are all set to watch your favourite movie or any other torrent file in your iOS device.

Best part is that iTransmission software is very user friendly and is compatible with every device running on iOS. You can also use this software to download the torrent files on your computer system, but you need to download and install Transmission for that.

Also Read: How To Transfer Data From iPhone to Android Phone?

So, following this quick guide, you can now easily download torrent files on your iOS devices and enjoy your favorite movie, music or anything else.

Do let us know, what do you think about this tutorial and also, if you are stuck at any step in the process and I would be more than happy to help you!

Is the iPhone 5 Worth Waiting For?

iPhone 5 Release

If you are a die-hard Apple fan, one question which would be making you craze is “Should I buy an iPhone 4S or wait for iPhone 5?”

The iPhone 5’s release date has been pencilled in as Autumn 2012, which could mean anything from September through to November. Most ‘experts’ are of the belief that the handset will be released sometime this October.

iPhone 5 Release

The Anticipation around iPhone 5

The anticipation surrounding the iPhone 5 is – unsurprisingly – intense, with iFans eagerly waiting to see which features will appear on the new phone. October is the same month in which the iPhone 4S was released last year, so it makes sense that the next model in the popular iPhone series reaches the shops around a year later.

However, this arrival date is still pretty late in comparison to the annual release dates favoured by most other handset manufacturers. Of course, Apple’s rivals are offering phones on other platforms – Android, Windows Phone and BlackBerry – which makes it hard to apply a like-for-like comparison. We did a comparison among the 3 most advanced smartphones in the market - Samsung Galaxy S3, HTC One X and iPhone 4S. You can read the comparison here.

Also Read: Why Apple Could Not Launch iPhone 5?

Apple have always done things their own way, with scant regard for the rest of the industry’s practices. In the gadgetry race, releasing their new handset in October puts Apple in kind of a tricky position; many people ‘hold off’ from buying other phones in order to see what Apple offers up. Only once the iPhone 5’s details have been confirmed will they be able to make an informed decision as to whether Apple’s latest offering is the must-have piece of kit they were hoping for.

iPhone Outdated – Really?

Previous iPhones – including the current 4S – are now somewhat, well, ‘out-dated’. For example, the Samsung Galaxy S3 came out a couple of months ago, featuring quad-core technology, a huge display and the latest version of Android – Ice Cream Sandwich. The iPhone 4S is now just a measly dual-core handset, whose speed and power pales in comparison to giants like the S3.

The iPhone 5 will no doubt offer up some tough competition for the S3, but nearly half a year later – shouldn’t we all be waiting for the next big wave of technology in 2013 by then? We might not be seeing octo-core handsets in the near future, but something equally magnificent will surely come along to tempt our wallets and make our shiny smartphones of 2012 seem not so shiny after all.

Also Read:

The fact is, Apple are making a late entrance, as they did last year. It might be seen as ‘fashionably late’ by most of their fans, but it’s a policy that will leave some buyers in the dilemma of not knowing whether to buy Android now, and get their new gadget sooner, or wait for the iPhone 5 and risk being disappointed by the raft of mooted improvements that have yet to be confirmed. (Apple always keep famously schtum about the details of their new handsets until around a week before the new phone’s release date. It’s doubtful that we’ll know many concrete facts about the iPhone 5 until October.)

Furthermore, what about all those people who wondered about the wisdom of buying the iPhone 4S when it first came out. You know how it goes: The iPhone 4S comes out; everyone wants it. You spend a month agonising over whether to buy it; the price drops, making you hopeful of further price drops and so you allow yourself to be put off buying it just a little longer. Soon enough, everyone’s talking about the iPhone 5, and now you’re left horribly confused as to whether it’s too late.

New iPhone 4S Owners

There are plenty of people who have bought the iPhone 4S within the last month or so, and mostly they are not bothered by the imminent arrival of a new model. These people are not techies, geeks, or gamers; they’re just ordinary people who wanted a phone, and decided on the iPhone perhaps on the recommendation of a friend. They don’t care that it’s likely going to drop in price in four or five months, because they wanted a phone now, and they don’t care about possessing a handset that can claim bragging rights in terms of the number of cores packed into its processor. They just want something pretty, simple, and efficient, and with an iPhone 4S, they know that’s what they’re getting.

The truth is, iPhones are always good, well-designed phones. Few people genuinely believe that the iPhone 5 will be a disappointment; in fact, we can be assured that it will go down a storm, based on Apple’s track record. Apple really do know how to make good phones, and perhaps their late release dates indicate that they want to spend all the time they have into putting together something truly beautiful. When you consider that Apple spend one year making one handset, while companies like Samsung and HTC put out multitudes of handsets – five to ten every year – you’ve got to wonder where all the time goes.

Rumours about the iPhone 5

The rumours about the iPhone 5 (check here) – and, for the most part, rumours is all they are – are equally promising. We’ve heard tales of a bigger 4-inch display, which should help Apple to keep up with the rising trend for spacious displays, like the near-5-inchers found on phones like the Samsung S3 and the HTC One X. It is, almost without a doubt, going to feature four cores, as that’s the only way Apple have any chance of keeping up with the competition. (Samsung aren’t the only major manufacturer to release a quad-core phone in 2012; in fact, bar Sony and Nokia, the vast majority have done so.)

We’re likely going to see lots of new features, including a redesigned dock connector and repositioned headphone socket, and an improved camera, while the Apple operating system – iOS – is seeing an upgrade, too. This means better Siri, better interface, better apps, and better options. More choice, less hassle. More than Android, Apple are slowly making their way towards a streamlined OS which makes using your smartphone as simple as breathing in.

What am I trying to say?

Apple put us in a difficult position; I resent having to wait half a year – which is a long time in the busy, ever-improving smartphone industry – for the latest iPhone. I resent not knowing what’s at stake, and what we’re actually going to be rewarded with at the end of our long wait. I resent having to resist the temptations of the S3 and the One X purely because Apple are taking their time. But, this doesn’t mean I’m not going to. I am. Why? Because it’s Apple. And at the end of the day, Apple can do whatever the hell they like; that’s just how they roll. If they need a year, they can take it.

What do you think?

How Smart Devices & Apps are Making a Difference in Today’s Education


The smartphone and tablets ownership continues to skyrocket, for the very simple reason – the features and possibilities that these devices provide, do make your life a lot easy.

Well, thanks for the amazing apps available which make this possible. Apps could be the sole reason you would like to go for a Smartphone or that shiny tablet, as these advanced devices are lifeless without these apps and you would rightfully agree with me on that.

In this tech-forward age, these devices have a big impact not only on our day-to-day lives but also in the classroom. Read more to check out how digital classrooms are dominating the conventional old-fashioned way of teaching by replacing physical text books with eBooks.

In such a digital classroom, smartphones and tablets fit really well with students, bringing all the knowledge in the world at their disposal.

Smartphones and tablet work well for students as they combine many functions in one device. An ever-increasing number of apps allows users to perform multiple tasks anywhere and anytime.

Below is an interesting infographic which brings forward some interesting facts and figures about how Smartphones and Tablets are making a difference in the life of students. Check it out! [Click on the image to enlarge]


[via OnlineColleges]

Check out more interesting infographics in our Infographics section here. If  you liked this infographic, do share it with your friends on Facebook and Twitter.

And do let us know, how well do SmartPhones work for you?

What’s Going on in the Current Legal Battle by Apple?

Apple vs Samsung Law Suit

There is a basic understanding in the legal profession, particularly when referring to copyright law and the defence of patents. Copyright goes stale very quickly. It is understood that to continue to be able to claim ownership of an idea or a product, one must continue to mark the territory, as it were, by putting in lawsuits against potential infringements of that idea or product.

Apple vs Samsung Law Suit

There are numerous cases of the owners of famous trademarked characters filing law suits against people who may or may not have intentionally used a previously trademarked idea. If you don’t file a suit against one example, floodgates will open and there will be no copyright left to defend. It is basically the idea that you must defend your territory angrily and without mercy, if only to keep lawyers and court staff in business.

One such example was in the late nineties and early 2000’s when there was a legal battle brought against Nintendo by rival games company Sega. Sega claimed that they created the idea of the side scrolling platform game and wanted millions of dollars in compensation from Nintendo. The case was inevitably thrown out of the court.

In Germany however, a similar battle has ended rather differently.

Apple, in defence of the design of their iPhone 4s, have brought law suits against Samsung claiming that the Galaxy SII, the Galaxy Tab and the Galaxy SIII infringe on a number of patents made by Apple such as a central button that takes the user to the main screen.

Apple claims that because of this similarity in design, Apple will lose sales to Samsung, leading to loss of earnings. In Germany the suit was recently decided in Apple’s favour, meaning that Samsung’s Galaxy SIII handset is technically banned from sale in the country.

Apple has brought a number of complaints against numerous other companies in the past too, many of them simply for being similar in style, or even because they used a similar looking logo. American copyright law demands that you defend what is yours.

In countries such as China, there is no such law. This opens the floodgates for knock offs, forgeries and cheap imitations, potentially leading to people falsely believing that Apple products are all as shoddy as the fake merchandise brought in from other countries.

The suit regarding the design of the new Samsung Galaxy is still on-going in a number of different countries, and has been dropped in yet other countries. Some have found in favour of Samsung stating that it is nearly impossible to prove that the placement of a button can limit the sales of a mobile phone by a rival company.

There are still a number of suits left to decide, and as yet it is not clear who will win out, but we will no doubt see a winner before the dust settles, but who it will be is another matter. And from the looks of things there will continue to be many similar cases into the foreseeable future too.

But in the end, I feel it is us, the customers who win in the battle of Tech Companies – in this case, Apple vs Samsung! What do you think?

This is a guest post by Michael. If you are also interested in writing for Technolism, please contact us.

How To Connect Your Laptop To TV Screen [Step by Step Guide]

s video cable

My younger son is really fond of watching wrestling matches. He never misses the WWE and WWF matches on TV but power cuts here in India often take this joy away from him. Then, all he wants me to do is to give him my laptop to watch the wrestling match on YouTube.

Moreover, he wants me to watch the YouTube videos on the big TV Screen and so I need to connect my laptop with TV for him.

Do you know it is very easy to connect a laptop to TV screen?

Well, there are many different ways to connect your laptop to a TV screen. You need to decide the way you want to connect your laptop to a TV screen  depending upon the ports available on your TV and of course, your laptop.

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I have got a Dell Vostro Laptop and I connected it to my Sony Bravia HDTV so let me tell you how I did that!

Connect A Laptop To TV Screen

Step #1: Connect Laptop to TV with S-Video Cable

S-Video Cable to Connect Laptop to TV Screen

Usually, there is an S-Video port in all laptop / computers and similar S-Video input in the TVs as well. All you need to connect these ports is a cheap S-Video Cable. Usually, this cable has 4-7 pins. You can also use a 15-pin VGA Cable if you have an older monitor.

Don’t worry, this 15-pin cable also provides a good picture quality, same as that provided by an S-Video Cable.

VGA Cable to Connect Laptop to TV Screen

The latest laptop computers and HDTVs have same DVI ports and so you can also use DVI to HDMI Adapter cable or Male to Male cable to connect a laptop to TV.

DVI to HDMI Cable to Connect Laptop to TV Screen

DVI to HDMI cable works when your HDTV has an HDMI port instead of a DVI port.

Step #2: Connect the Audio Cable For Sound

RCA Audio Cable to Connect Laptop to TV Screen

Now, when you have connected your laptop with your TV, you need a separate cable for sound. I would like to mention here that all the cables I mentioned above can transmit only video.

Audio RCA cable is used for sound when you connect a laptop with TV.

To connect audio line out from your laptop to TV, you need a 3.5 mm mini RCA Audio Cable. This cable has three different colored sockets – red, black and white.

Insert red connector in red socket of your TV and white connector to white socket of the TV. The black connector will go in your headphone jack of your computer.

Step #3: Laptop Settings

For Windows XP

Go to ‘Display settings’ in your laptop. You will see a tab saying ‘Output To TV Screen’ – Activate it.

For Windows 7 

Go to keyboard shortcut ‘Windows +P’. This is a shortcut for display settings in Windows 7.

Step #4: TV Remote Settings to Connect a laptop to TV

Go to Menu.

Switch to ‘External Inputs’.

Change default Video 1 to Video 2 or HDMI 1.

That’s all, you are done. Your laptop is now connected to TV screen and you can now enjoy the YouTube videos on big TV screen.

Note: Its worth mentioning here that sometimes your computer may fail to recognize the external display. To avoid that, you must connect the Video Cable to TV before turning your computer ON.

To get a better picture quality, you may also need to change the screen resolution settings in your TV. You can use the Display Settings option for this.

So, wasn’t that simple to connect a laptop to TV?

What’s New in the Mobile Phone Industry?

latest mobile phones

Mobile telecommunications has become a massive industry, and it’s really no surprise. It seems that everywhere you look, someone or the other is spending time on their phone or tablet, either taking a call, sending a text or simply passing the time checking the headlines or playing a game with a friend.

Also Read: The Benefits of Texting

latest mobile phones

In the last five years, we have seen the mobile phone mutate from a simple communication tool into a futuristic, all-in-one device that can access any information anywhere, at any time. We are truly living in the age that writers and film-makers were promising twenty or thirty years ago. Minus the flying cars, of course.

The more feature-intensive they become, the more invaluable they are to people. We are watching a generation of phones on the market today that perform all the tasks that would have needed an expensive computer ten years ago, and even more than that, they are performing these tasks while we are on the move.

The mobile phone has become such an integral part of life that it is difficult to imagine what it would be like without them. It is difficult to imagine not being able to find out what is happening in the world right now just by looking at your apple iphone, or taking a picture of that once in a lifetime moment using your Galaxy SIII.

It has become such a part of how we live our lives that people would consider themselves helpless without their Lumia 900. A great example is the function that you can find on any Lumia phone nowadays. If you hear a song that you love, you can hold your phone up to the speakers on your radio or TV and simply press the “listen” button under the search menu. The Lumia will compare the song against its database and find the song for you, even giving you a link to purchase that song online, should you desire.

And of course, there are apps like Shazam for iPhone which do the same on your Apple device.Things like this that were completely unheard of ten or twenty years ago, are now a well-established part of our lives, and it has changed the way we live.

Also Read: Samsung Galaxy S3 vs HTC One X vs iPhone 4S

Tablet computers have become especially popular in the last few years, thanks to the release of the iPad. Touted as being the middle child of the Apple family, in between the iPhone and the Macbook, it performs some of the functions of both, trading off some of one for a bit of the other.

The portability of it makes it a great accessory for any trip, and the sheer power means that you can create presentations, write documents or almost anything that you might need.

There is a much smaller, much more compact option that loses some of the functionality of the iPad. But because it’s that much smaller, it’s even easier to carry around and it can be just as useful, provided you aren’t looking for the full suite of office software.

The iPhone is first and foremost a phone, of course. But under the shell, there’s a whole host of other applications and gadgets that lend themselves to any kind of work. Dictation and sending of emails and text messages is quick and simple now thanks to Siri, and it’s even easier to keep up with all your friends since the iPhone 4s is fully integrated with twitter.

This is a guest post by Kristina. If you are also interested in writing for Technolism, please contact us.